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Get in touch with the digital audience

It used to be thought that the digital proliferation would see the end of, or at least significantly reduce physical attendance numbers of real humans visiting conferences in the future. Well, the future is here now and to be honest that hasn’t really happened. In fact, the opposite seems to be happening. Organisers and exhibitors alike have realised that the benefits of both physical meetings and digital relationships are not mutually exclusive. The ability to make eye-contact with people and read body language is rarely understated. Using social backs this up as people catch up through Twitter post-event and discuss their favourite moments and ideas.

Before your event, it can be a useful tactic to try and ‘get people off the fence’ in their decision on whether to attend or not. This can be achieved by creating mouth-watering content to nudge them off and into attending. The content you and/or your team produce can prove to be the difference between somebody deciding to attend or not, especially if they are active on digital. Why not ask exhibitors to produce tempting preview image or video content? This can show potential attendees the benefits they will receive in a very real sense.

Remember though, this content producing process does not have to stop once people are though the doors! Social media can be use to build a huge range of real-time content that will draw visitors to certain talks, attractions and features in a visually pleasing way. This content, whether it be live video from talks that are at full capacity or tweets from people within speeches or seminars can be displayed via EventBeat social signage. The most obvious and arguably easiest way to show everyone how digitally in-tune you are is through a Twitter Wall, displaying attendees’ tweets of your choice and replying to them appropriately.

After the event, forget the feedback form, times have changed when it comes down to measuring the success of an event. Feedback and opinion occur as an event is taking place, often with strong consequences for real-time reputation.

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ABOUT 4 YEARS AGO BY MICHAEL WILDE