When you’re in your EventBeat profile, you can set up unique searches for keywords, #hashtags or @mentions of your choice. You can also make your search even more specific with our location feature, as pictured below:
This allows you to monitor the conversation around your event on a local and national scale. Social listening leading up to your event can provide you with an understanding of the level of anticipation, visitor requirements and probable engagements levels in preparation for the big day.
ALMOST 6 YEARS AGO BY NICK JOHNSON