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When rain stops play it doesn’t stop engagement!

There are a few stand out sporting events in the UK calendar which usually play out through our wonderful summertime. This means basically that at some point play is disrupted by rain! Cricket and Tennis are usually the victims here, and the poor fans are always the ones who suffer.

From the perspective of the organiser though, this gap in play may be more of an opportunity than you’d initially think. Using in stadium digital screens can be a shrewd tactic in keeping the crowd involved when the weather plays havoc.  As supporters reach for their umbrellas or descend into bar areas, it can be a great opportunity to begin interacting with them through your social signage software. Asking questions about their favourite moments of the day so far, or even holding a picture or joke competition can drive audience participation instantly.

Of course fans love watching their teams win, but they too can have the chance to be a winner of tickets, food and drink or merchandise through gamification facilitated by your in-house Twitter Walls and social signage. Carrying out these kind of activities for fans through social retains that level of interest and also brings an additional buzz to those ‘in-between play’ moments.

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ABOUT 4 YEARS AGO BY MICHAEL WILDE