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We love 4K, OK?

It’s strange to think when watching things on your HD 1920 x 1080p television that this beautiful visual experience could actually get any better. The TV and wider consumer electronics world has continued to move so swiftly that it seems difficult to keep up, unless you actively seek out news in this area on a daily basis. Even then, there are always some pieces of news and advancements that slip under the radar (which is, by the way, pretty old hat now!).

‘Things’ that have high-definition resolution screens are now wide spread, and this area spans across the TV, tablet and of course smartphone markets. Add this to the inevitable roll-out of 4G mobile broadband and you have a the perfect playground for watching and sharing truly HD content on the move (most people agree that 3G doesn’t quite fit the bill yet). It’s interesting to note one particular move in this arena that hasn’t exactly ‘slipped under the radar’, but has definitely not received as much attention as it deserves. In case you haven’t heard, it’s called ’4K’ or ‘Ultra HD’, and with a standard resolution of 3840 x 2160 it is four times the current main HD formats 1920 x 1080. With a 16:9 aspect ratio, it should be the ‘mainstream’ television resolution of the not too distant future. In fact, Panasonic have already committed to ‘go all in’ with their product range as early as 2014.

The social video giant YouTube intelligently foresaw this technology way back in 2010, and have supported 4K viewing on the site ever since. Check out this neat YouTube channel containing examples of videos captured in this stunning resolution (WARNING: fast broadband is required!).

The tech that supports ‘Ultra HD’ has been common place in the broadcasting world for a while, and the cost of acquiring equipment necessary to make your own 4K content is becoming increasingly cheaper. Will we see this technology begin to make an appearance in the event world? It seems almost inevitable that live event industry will be all over this as organisers continue to find new ways to inspire attendees. We like this news here at EventBeat, mainly because it means even bigger and even better places to display the top comments and imagery from social media at your event! Ultra HD Twitter Wall projections is definitely something on our event to-do list.

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ALMOST 4 YEARS AGO BY MICHAEL WILDE