Why incorporate social media into Q&A sessions?
Event speakers often encourage their audience to involve themselves in the particular debate that is being presented.
The crowd can usually range from roughly one hundred, to potentially thousands of delegates in attendance.
Therefore, there tends to be a keen interest from many of the active participants to engage with the content of the speeches and presentations, whilst actually at the event.
How on earth do you manage to answer everyone’s questions who are at the venue?! (Let alone online followers).
Passing round the microphone probably won’t suffice here…
A popular method for the guest speakers to effectively ensure the live question and answer session is a success, is to use social media platforms, such as Twitter and Facebook, to assist them.
The questions and answers really start to take shape prior to an event, especially when promotion and awareness begins to gain momentum, notably with regards to the online following.
Interested people will naturally want to know more about the details of the schedule, contents of keynote speeches and facilities at the venue.
The organisational and engagement features of EventBeat can help make certain that nobody of value is ignored or feels undervalued and therefore disengaged from the occasion.
Laying the foundations for optimum engagement starts during the planning process.
Select the hashtags you want your audience to use in Tweets, promote them, then you can create folders where Tweets under these categories will appear.
They can be created specifically for appropriate questions, which can then be used to make sure nobody in the audience feels neglected.
During an in-show Question & Answer session, Tweeted questions can be displayed on projectors and screens that are used for the presentation and Twitter Wall.
It is useful to prepare answers for prospective questions beforehand, as it can increase the productivity of the session.
EventBeat can store the content of these folders, meaning that post-event time can be used to reward ‘top engagers’, chase up unanswered questions and find recommended improvements for the future through social signage.
Because of the slick storage and organisation capabilities of the EventBeat interface, it is also possible to advertise previous event material when seeking to plan an event in the future.
ABOUT 5 YEARS AGO BY JAMES O'ROURKE