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Hashtag on Target as Alex becomes overnight sensation

Hashtag on Target as Alex becomes overnight sensation

The power of the hashtag should never be underestimated, as was proven this week with the ‘Alex From Target’ meme.

It just goes to show how much Twitter’s popularity has grown in the last few years, as a young employee in America was catapulted into the global spotlight through social media.

‘Alex From Target’

Although the adolescent cashier in question seems like any other teenager his own age, the youthful looking Alex Lee became an internet sensation almost overnight.

He gained 316,000 followers in under twenty-four hours and was trending on Twitter with the hashtag – #alexfromtarget

The hundreds of thousands of tweets meant Alex is still trending worldwide and is further proof that Twitter has the ability to create a star out of nothing.

Initially spotted by @auscalum for his similarities with the Canadian popstar Justin Bieber, he has then gone on to gain more media attention through various social media outlets.


Social Media

In the modern era, viral videos and memes on the internet spread like wildfire, due to their ease of access and also because of the speed they can be uploaded and shared on a global scale.

Whereas global stories in the past, no matter how trivial they were perceived, took at least a full day before they were made available to the public through print journalism.

Newspapers, although once a popular medium of information, have been overshadowed by the quicker and more interactive form of news via the internet.

Twitter is a great example of social media which has proven that it has published huge global stories before other forms of news communication such as television and radio.


At EventBeat we never underestimate the weight hashtags can carry when they have been published.

Before an event we liaise with the client to create a hashtag that is both simple and specific to the relevant social occasion, in order to suit the twitter walls and also .

This helps to enhance the profile of what is being discussed and searched for on Twitter. A well thought through hashtag can attract attention on a mass scale.