Last week Google announced that they would be making major changes to websites that are not compatible with mobile and tablet devices.
They have produced an online test to allow you to check if your website is deemed ‘Mobile-Friendly’ and how it will be affected by their new update.
Websites that have been specifically optimised for mobile usage will apparently benefit from the new changes, as their SEO (Search Engine Optimization) rankings will increase, placing them higher on Google’s search engine listings.
Most small to medium enterprises crave SEO success, so to gain an advantage without having to spend a penny is obviously something worth looking into!
A positive effect of climbing up the Google rankings is that new business will more likely appear, due to the heightened exposure your brand will receive.
EventBeat’s Web Scoop is a great tool that easily integrates on to your website, which has great effects on your SEO, as well as looking great!!
If your website passes the online test, you see this screen situated above.
If your website is not yet optimised for mobile and tablet usage, you will see this message. (below - left)
ALMOST 5 YEARS AGO BY JAMES O'ROURKE