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Wearables and their social future

With the recent unveiling of the Apple Watch and android equivalents, has social media been impacted by these wearables since they were launched to the public?

Although there have been dozens of wearable releases, the one device that seems to be dominating the market in terms of popularity and sales is Apple’s variation of the smart watch. Over 50% of conversations concerning wearable devices were regarding the Apple Watch, proving its unrivalled demand amongst ‘techies’.

The Apple Watch doesn’t include an internet browser, however it is possible to operate Twitter through the mobile app. The functionality is restricted as external links cannot be followed, as well as the inability to include an @mention whilst constructing a tweet. Although the user experience differs somewhat from the usual tablet or desktop view, there are features that are not available on the larger formats, such as voice controlled tweets. To compose a tweet, simply tap the microphone icon and speak directly into your watch. The Apple Watch still allows users to retweet and favourite tweets on their timeline, viewing them through scrolling on the touch screen or by using the integrated digital crown on the side.


Although the reduced user journey may upset the owners of the wearable device, it shows that steps are being made in the right direction to appropriately suit the function of the smartwatch. EventBeat have recently developed their SaaS (Software as a Service) platform to optimise for tablet and mobile view, demonstrating that event organisers aren’t restricted to managing their events from a laptop/desktop. This gives them the freedom to move around their venue and enjoy the same experience as their guests, making it easier to discover any issues that need rectifying live on site. Smartwatches and wearables are exciting as they could possibly aim to be a great event tool in the future. As well as looking sleek and professional, they could offer event organisers a great opportunity to run their event whilst collecting valuable feedback in real time rather than post-event.