Brands are constantly seeking to increase the engagement levels of their audience, whether at an event or through ongoing campaigns, in order to boost their relationship and ultimately become more successful.
Why is it so important for brands to engage with their audience?
There a number of benefits involved for companies looking to build a strong client base with their audience. Actually engaging with the people who use your products, or are in a position to use them, can increase the likelihood that they will advocate your brand through third party endorsements. Effectively promoting a free marketing alternative!
Environments such as retail space, advertising areas, online services etc. can all be utilised to build a good rapport between a brand and the consumer. Upon establishing this relationship, it can be easier to understand the wants and needs of your audience, as it is possible to obtain relevant feedback as well as conversing through social signage to cement the special connection.
Consumers love to feel valued! Simply by showing an interest into how they feel about a particular topic regarding your business, can prove to be a positive asset in the future. Building a relationship that illustrates personality can assist in encouraging your target audience to form a sense of brand loyalty. Customers will be prepared to revisit you time and time again rather than defect to a rival company!
How can a social screen encourage brand engagement?
A Screen Cast is extremely useful to display at an event, or an in store campaign for example, as it collates all of the best social media content onto a screen to promote positive aspects of a brand from the customer’s own experience. Images and comments from members of the audience can be stored for post-event use as a means of valuable feedback. Any future amendments can then be shaped around the insight gathered from guests/customers. Social signage also allows the relationship between brand and client to take the next step by actually introducing a conversation. Communicating with your audience, rather than posting generic comments, helps to make your advocates feel more valued! In turn this should encourage them to remain as a loyal customer.
Another method of maintaining engagement post-event is to employ the use of a Web Scoop as an area specifically created to showcase all of the great images and comments from events or campaigns. As your audience’s online presence significantly increases due to the wider recognition they receive, a Web Scoop is a place for all of your advocates to sing your praises!
ABOUT 5 YEARS AGO BY JAMES O'ROURKE