After the recent success of the live video streaming apps, namely Periscope and Meerkat, Facebook has decided to throw their hat into the ring by introducing their own take on the popular service.
The Facebook Mentions app released last summer contains the feature, which has appropriately been called Live, allowing users and viewers to leave comments and interact in a similar fashion to the two previous frontrunners. Sounds good? Here’s the snag though… it’s only available for celebrities. So unless you are world renowned and have a huge following ranging in the hundreds of thousands, then unfortunately your only use will be to observe the life of the rich and famous! Any takers?
With that being said, this particular piece of development from Facebook demonstrates that they are on the right track. Depending on the popularity of Live with the users of the app, then perhaps the availability of live video streaming for everyone will be a possibility within the Facebook app.
If a celebrity that you follow decides to initiate a live stream, it will appear on your News Feed, or if you have recently interacted on their post you will be notified. Users can still comment, like or share the stream, just like on Periscope and Meerkat. Similar to these apps, the celebrities can toggle between their front and rear cameras whilst filming, as well as seeing how many users are currently live on their stream. The videos are then saved afterwards to their Facebook Pages.
This recent announcement hasn’t come as a massive surprise though, as live streaming has been made possible through alternative external apps on Facebook’s embedded video player.
With currently “thousands” of celebrities using the Facebook Mentions app everyday, there are enough figures to take advantage of the new feature on a global scale!
Celebrities ranging from actors, musicians and athletes; such as Dwayne ‘The Rock’ Johnson, Ricky Gervais, Serena Williams, Michael Buble and Martha Stewart have all live streamed on Facebook to their followers.
ABOUT 5 YEARS AGO BY JAMES O'ROURKE