Although the industry of social media and technology can be extremely unpredictable, one feature that seems certain to flourish and grow is that of live video streaming
Following the success of independent apps, namely Periscope and Meerkat, other companies with a huge online influence, such as Facebook and Yahoo have decided to try and capitalise on the demand of the interest generated.
One man from New York decided to quit his job and create a Periscope channel, in the aim of captivating a large audience and maybe make a few dollars out of it at the same time. Sounds crazy, and in some ways it very much is, however Jon Jacques’ fortune, the 20-odd year old mentioned previously, seems to be changing for the good as his channel has gone viral after receiving 22 million hearts (the equivalent to Facebook likes/Twitter favourites), and climbing to 16th on the app’s global list of ‘Most Loved’ streamers. Decision justified… fair play Jon!
Another example of the rapid rise of live video streaming is apparent in the unique and innovative app Blab, which takes Periscope one step further by streaming live video chats between four different people to a watching audience - Crazy!
Additionally, because the app has tied itself so closely to Twitter, it's extremely easy to share links on Twitter to a particularly popular Blab video chat, thus increasing the potential virality of any high-profile Blab video chat.
Although there are already group video chats services, such as Google Hangouts and Skype's group video call feature, Blab is seen as an attractive alternative as it focusses on social networking and bringing the Twitter community closer together through video chats. It is also apparently a lot easier to use than the aforementioned services.
Hopefully Blab can weather the storm of competing with video streaming apps that are currently flooding the market before being copied or outright acquired by bigger players, even while it's still in the starting gate. Meerkat struggled to keep up with Periscope once Twitter had lent their backing towards the latter app. Fingers crossed Blab can aim to more than hold its own and gain greater success.
One thing’s for sure, more exciting developments will soon appear on live video streaming apps in the future… and the future’s not too far away!!
ABOUT 5 YEARS AGO BY ALAN JARQUE