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Why Digital Signage Is The New Brand Currency

EventBeat's cloud based signage platform lets you update & change content on your screens from a remote location. But it's not like standard digital signage, which normally only consists of static adverts or video ads. We're bridging the gap between the amount of time people spend on their mobile phones and how they interact with digital signage.

We work off the idea that the more interactive your screen content is, the more your customer will engage; making it an easier sell.

Our Sales  Director, Mike Wilde was involved in a panel discussion at BVE 2016 discussing this topic.

The amount of time people spend on their phones is phonominal, if you can link your signage with this time you're onto a winner:

- The average user spends 3 hours a day on their mobile.
- 70% of smartphone users have social networks installed on their phones. 

Our aim is to increase the brands 'Social Proof' using their own customers as their marketing material.

"Social Proof is the art of changing perceptions through the use of user generated content"

So basically if you want to convince someone, show them someone else enjoying it and they'll want it themselves. Think of if you were in a shop and saw someone's great review of a product, that tweet or Instagram post is likely to encourage you to buy the product in question.

We've found this to be the easiest, and most efective way to monotise signage.

If you're looking to setup signage, get in touch with our sales team!