Bounce foods sprung into action as their latest campaign hit the streets of Canary Wharf to promote their new nutritious range of snacks - Bounce Energy Balls.
The promotional push down in London included a fully branded EventBeat Screen Cast, beamed onto an aesthetically beautiful curved screen at the park. A number of relevant videos and Jpg advertisements were scheduled to play/display throughout the duration of the three day campaign, including various examples of outdoor and sporting activities. The social feed itself contained tweets and images published online using the specific hashtag #FeelGoodWithBounce, illustrating the fun experienced by visitors of the event!
Due to the large amount of differing content, such as the social material, jpgs, and videos, the large screen constantly looked refreshing with fluent content.
An incentive has been implemented to encourage customers and advocates of the brand to tweet in their thoughts as to what makes them #feelgood! The best 3 tweets are hand picked each week and are individually awarded a big tub of Bounce Energy Balls, containing 40 balls of any flavour (there are lots to choose from!). Potential customers could see the great content that surrounded the brand, which in turn built the company's social proof and brand awareness, which is was they were trying to achieve.
Bounce Energy Balls are a great way of helping you fight the balance of maintaining an active and healthy lifestyle and keeping one eye on your diet! With each portion containing the right nutritious requirements to help fuel your day, whatever obstacles appear along the way.
ABOUT 2 YEARS AGO BY