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EventBeat Twitter Walls at The Bupa Great North Run

Famous names may have been on show, but the Great North Run gave participants their moment in the spotlight, thanks to EventBeat!

On Sunday 15th of September 2013, roughly 56,000 people took to the Tyneside streets to take part in the UK’s biggest running event, the Great North Run. Originally formulated by 1976 Olympic 10,000 metre bronze medallist Brendan Foster, the event (originally attracting approximately 12,000 runners) is now the second largest event of its kind in the world.

The half marathon was started by Christine Ohuruogu (world 400m  champion) alongside England off-spinner Graeme Swann. The 56,000 participants were also joined by an eclectic host of famous names including; Melanie C, Iwan Thomas, Mark Clattenburg, Sophie Raworth and Robbie Savage!

The Great North Run was a resounding success, and included a thrilling finish between British Olympic hero Mo Farah and Ethiopia’s Kenenisa Bekele, who held off a late Farah charge to victory.  There was of course a huge amount of social media interaction on the day, with family members and friends tweeting messages of support to participants from both route-side and from home. Runners themselves were also sending in plenty of inspiring pictures of themselves, friends, fellow runners and even celebrities in an around the route.

EventBeat broadcasted a total of 179 comments/tweets from Facebook and Twitter, and  51 images (Facebook and Twitpics) onto the large finish-line screen. The Twitter Wall was being displayed in between live BBC coverage of the event, creating additional buzz surrounding the Great North Run across social media.