EventBeat newest platform feature is the integration of live video streaming through the mobile app Periscope. The brief from Netflix was to create a fully immersive and engaging experience for the 200 attending VIP guests at the Season 3 launch party of Orange is the New Black.
The project was delivered by market leading agencies Exposure, We Are Social and The Halo Group; with EventBeat being brought in for their specialist knowledge in building brand engagement via digital screen implementations.
This groundbreaking piece of development is the first of it’s type used around the world at a live event. Action from the event in New York was broadcasted as a live video stream via the Periscope app directly onto the live screens located at a London venue - connecting the two launch parties. As a huge stream of social activity was flowing through the numerous screens dotted around the beautiful venue, the content seamlessly integrated to connect with the similar launch in the Big Apple which helped to create an incredibly smooth transition within the social feed.
This new piece of technology and development can totally transform the future of the events industry, with live video streaming able to introduce elements that were previously unheard of. Utilising the Periscope app can help to expand the reach and impact of events to a wider audience, increasing the exposure of a particular brand or occasion. Similarly, the live video streaming could also be used to promote products or services in the retail sector, as well as creating announcements to notify users of upcoming activities. Fans of a brand launch who cannot be present at the event, can now feel more connected than ever before. Live video streaming can be used as the ultimate event engagement tool, uniting the brand and it’s followers to create a more personal relationship.
Used as an override feature, the Periscope feed was programmed to take control of the screens regardless of the content that was being displayed. This meant the live streaming from New York could take priority almost as soon as it was required to. The stream can appear for a prearranged time on the screen, before transitioning straight back to the social feed.
The latest release of the ‘Orange is the New Black’ TV series was launched in London, hosted by the TV and film streaming service, Netflix. Partnering with the launch of the same season across the pond in New York, the two events were integrated with the Screen Cast that operated the Periscope live video streaming from within itself.
Present at the launch party were some of the cast members from the hit TV show, and a separate social feed was on the screens illustrating tweets purely from their verified accounts. There was also a feed for any comments relating to the launch of the television series effortlessly blending the two feeds.
EventBeat have now successfully integrated with the two leading live video streaming apps Periscope and Meerkat.
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